The Greenwich property market continues to attract strong interest from buyers and investors across London and Kent. With its riverside location, heritage architecture and quick transport links to Canary Wharf, it remains one of South East London’s most desirable postcodes.
In 2025, the market in SE10 and surrounding areas such as Charlton, Maze Hill, Kidbrooke and Deptford is showing steady growth — but with notable differences depending on property type, affordability levels and mortgage criteria.
📈 Average Prices and Local Trends
As of early 2025, average prices in Greenwich hover around £540,000, with flats averaging between £400,000–£450,000 and family houses often exceeding £700,000. Areas closer to Greenwich Park and Cutty Sark command a premium, while emerging zones like Kidbrooke Village and Charlton Riverside offer better value for new buyers.
First-time buyers remain active, supported by competitive rates and the continued availability of low-deposit products, while landlords are becoming more selective due to new tax and regulation changes.
🏦 Mortgage Rates & Lender Appetite
After several base rate adjustments through 2024, mortgage rates in 2025 are showing early signs of stability. The most competitive two- and five-year fixed deals are typically available from 4.5% to 5.2% depending on deposit and credit history.
Greenwich buyers are benefiting from lenders’ increased willingness to consider new-build apartments and shared ownership homes — previously restricted due to tighter affordability rules. Self-employed applicants are also finding more flexible underwriting, provided income proof is consistent across tax years.
🏘️ Best-Performing Areas in SE10
- Greenwich Peninsula: Ongoing regeneration near North Greenwich and the O2 continues to drive demand for modern apartments.
- Kidbrooke Village: Popular with first-time buyers using 5% deposit schemes and Help-to-Buy alternatives.
- Charlton: Attracting families with Victorian terraces and access to Ofsted-rated schools.
- Deptford Creek: Increasing investor activity with strong rental yields and cultural redevelopment.
💡 Tips for Buyers in 2025
- Get an Agreement in Principle early: Many properties attract multiple offers; having proof of affordability helps secure viewings quickly.
- Be flexible on property type: Lenders may offer better rates for existing homes versus new-builds.
- Understand total costs: Factor in service charges, ground rent and legal fees when budgeting.
- Consider long-term rates: With market uncertainty, five-year fixes offer predictable payments.
🏗️ New Developments in and Around Greenwich
2025 brings several ongoing and planned developments that continue to reshape the local skyline:
- Greenwich Peninsula West: New phases of residential towers with riverside amenities.
- Kidbrooke Village Phase 5: Expanding with more family-oriented homes and improved transport links.
- Charlton Riverside Masterplan: Thousands of new mixed-use homes in early planning stages.
🔎 What This Means for Buyers
For buyers, the Greenwich market in 2025 represents opportunity with careful preparation. Mortgage affordability checks remain thorough, but a well-organised application supported by clear documentation can move quickly — especially for those using local conveyancers familiar with SE10 properties.
📞 Next Steps
Thinking of buying in Greenwich? We can help you understand affordability, local lender criteria and potential property hotspots. Get in touch today to discuss your next move.
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